Fan Engagement

2 articles

Ferrari Formula 1 car on a futuristic track with AI data streams, representing the use of IBM AI for enhanced fan experiences.

Ferrari uses IBM AI to personalize F1 fan experiences

Ferrari F1 superfans can now get AI-written race summaries, behind-the-scenes stories, and even chat with an AI companion directly through their dedicated team app, according to TechCrunch .

David Katzman·May 23, 2026

Futuristic music studio with AI interface, showcasing the collaboration between Spotify, UMG, and AI for music creation and remixing.

Research & Breakthroughs

Spotify and UMG Ink AI Cover and Remix Licensing Deal

Spotify and Universal Music Group have signed a licensing deal that will allow fans to generate AI-powered reinterpretations of songs from participating artists, with a revenue share for creators.

David Katzman·May 22, 2026